FIFA Womens World Cup 2023
The FIFA Women’s World Cup 2023TM was one of the biggest sporting events in Australia.
The tournament, co-hosted by Australia and New Zealand, was one of the most attended women’s sporting events in history. Ticket sales for the games passed the one million mark in June and one stadium in Sydney had to be changed to accommodate 80,000 supporters.
The competition ran for five weeks with 64 games starting Thursday 20 July 2023.
Optus Sport, the licensed broadcaster of the FIFA Women’s World Cup 2023TM, provided B Radio Network updates with highlights, studio commentary, content review of the day before and content preview of the matches to come that day and integrate with podcasts from our Sports Radio Network.
B Radio Network was support this fantastic event!
B Radio Network stations provided updates on the FIFA Women’s World Cup throughout the day over the five weeks of the competition.
Previews and results were included with the news at the top of the hour between 8.00am and 7.00pm, with highlights and interviews during peak broadcast times. Three podcasts focused on interviews with all 32 teams in the competition, and at the end of each week a podcast wrapped up by our own specialist women’s football team and some of the Optus Sport presenters.
B Radio Network Updates
• Daily updates throughout the day with highlights, studio commentary, content review of the day before and content preview of the matches to come that day
• Audio from studio coverage provided daily, for example if Heather Garriock said something wonderful in last night’s broadcast, that would be provided
• Some interviews with Optus Sport presenters such as Niav Owens
• Video highlights of games posted to social media
• B Radio Network and Australian Sports Radio Network podcasts each week
B Radio Network Sponsors
The following packages were available, at an individual station level to metro only, or regional only, or all of Australia. Packages include:
• Introduction to games results and updates on the basis of ‘This update of the FIFA Women’s World Cup from Optus Sport is brought to you by our sponsor (Name of your company)
• 30 second sponsorship spots included in podcasts
• Client company name and logo included with social media uploads
This was a unique opportunity to be a part of one the Australia’s greatest sporting events and align client brands with communities and women’s sport.
B Radio Network
B Radio Network is one of Australia’s largest radio station networks with 100 FM, DAB+ Digital and streaming stations across metropolitan and regional Australia. 25% of all radio listeners listen to our stations in their broadcast area, reaching 46.7% in some areas, a total audience of 3.5 million listeners each week.
In addition to broadcasting our stations include podcasts and social media.